Labels – the new age branding and protection tool!
Looks matter – The packaging and labelling of a product is the first thing a prospective buyer sees. It tells him stories… stories he can associate with to enhance the product experience.
Packaging can be of various types. They could be printed boxes or plain containers with adhesive labels. A neat well-printed label communicates confidence to the buyers. Wet glue adhesive labels were the norm earlier, and we still churn our significant quantities of these, but self adhesive labels are getting increasingly popular for smart finish and economical price.
Gone are the days when paper was simply pasted as an adhesive sticker. Adhesive Labels are now available in a multitude of special materials ranging from paper to high performance speciality films. Labelling has become an art that promotes the product, prevents imitation, and is easy to affix. The modern self adhesive labels has a superb print surface with good adhesive, is easy-to-peel and can be conveniently applied manually or through machine application. Self Adhesive Labels are durable and can withstand tough atmospheric conditions. The state-of-the-art infrastructure and machinery with decades of experience equip us to make superior customised products. Our printing expertise allows creation of spectacular visual effects and security features to support any application.
Our ten colour printing press has a flexible configuration that enables us to achieve printing of the highest quality including metallic foiling, textured finish, embossed effects, surface finish varnish etc., to create an attractive self adhesive label that stands out in the shelf.
For products that suffer from the onslaught of counterfeiters, integration of specialised printing techniques with security makes the self adhesive labels secure and tamper evident to protect your reputation. We can supplement existing adhesive labels designs and graphics with several security features like:
Security designs
We have a special security design software that can create some very complex elements like guilloche patterns, micro text and hidden images visible under only a special decoding film. And the best part is that we can merge all this into your existing self adhesive label design or even create an entirely new self adhesive label design for you.
Holographic patches and stripes integration on an existing label
Holography is known to catch a viewer’s attention and adds significant security and brand recognition. We can integrate a holographic patch or stripe in adhesive labels with state of the art overt, covert and forensic features. We can also add advanced features such as demetallization in any adhesive sticker.
Security printed elements
We also extensively use printed security features such as invisible features, visible only under certain special light frequencies, elements that change colour with a change in viewing angle, interactive messages that change colour (for example from Black to grey) due to brisk rubbing of the self adhesive label – this can be a permanent or reversible feature.
Tamper evident substrates
We can offer labels that are tamper evident. Once affixed at the desired place, these adhesive labels will leave a customised or a generic message like Void or Tampered if an attempt is made to remove these self adhesive labels. Additionally, we can also offer adhesive labels that show a tampered message while not leaving any residue on the surface they were affixed on.
For some high security applications we have even more secure self adhesive label substrates that withstand tampering by water, solvents, petrol, diesel etc. They will also destruct when exposed to higher temperatures like 70 to 80 degrees Celsius. Please click here for more information on our Multimax seals.
We also offer variable information like alphanumeric sequential numbering, random codes, bar codes and QR codes on adhesive labels. This significantly enhances the security and provides ease of material tracking. Every single self adhesive label thus could actually become unique!
The variable information can be imprinted on adhesive sticker using the following technologies:
Additional levels of security are also possible such as invisible codes and numbering and also multi colour and exploding fonts.
Our scratch and win adhesive labels with variable or fixed data, covered by a high security holographic scratch off has been used by some of the leading brands. The holographic scratch off can be of a generic holographic image or even a customised holographic image for a high value promotion.
We not only supply self adhesive labels but also the hardware and peripherals for its application. Being a prominent barcode label solution provider we have strategic alliance with various original equipment manufacturers. Please click here for more information on our AIDC products. This enables us to provide customised solutions for variable data printing on adhesive labels at your facility also.
